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Degrees & Programmes
Degrees & Programmes Associate Degree Programme

Introduction
Road Map
Concession Policy


Associate Degree Programmes
Accounting & Finance
ADP in IT Management
Sales & Marketing
Retail Management
Export Marketing
ADP in Computer Science


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ADP Sales & Marketing

According to international marketing gurus, worldwide employment of marketing and sales professionals is expected to grow by 12 to 15 percent between 2016 and 2022, faster than the average for all occupations. Every organization corporation, nonprofit, government agency or family business relies on sales and marketing professionals to build a brand, expand a customer base and make persuasive arguments. A sales and marketing associate degree could lead to a career as a sales representative, retail sales associate, customer service representative, or similar career.

The programme has been developed in consultation with employers and business professionals, and is routinely updated to ensure that students have the skills needed for successfully pursuing careers in sales and marketing. Industry experienced faculty and real life case studies for instruction are the distinguishing features of this programme. In this programme, you will study how markets drive demand for products and services and how to use these concepts to analyze market desires to capitalize on opportunities. Regular sales presentations will develop your personal communications skills and help you utilize such skills to sell products and creating rapport with your customers.

The Associate degree in Marketing & Sales Management gives exposure to various aspects of selling, marketing and advertising, which are the building blocks needed to begin a career in the field of marketing.

After completing this Programme, you will know:

  • The concepts and elements of selling, marketing and advertising
  • The purchasing behavior and purchasing process of consumers
  • The importance of consumer behavior and the process of consumer purchasing
  • The importance to choose the right design when it comes to packaging a product

Road Map

SALES & MARKETING
Sr No  Course Title
1 Introduction to Economics
2 Introduction to Business
3 Functional English
4 Accounting I
5 Fundamentals of Computing and E – Commerce  
6 Business Mathematics
   
   Course Title
7 Psychology
8 Pakistan & Islamic Studies
9 Introduction to Management
10 Fundamentals of Marketing
11 Accounting II
12 English Advanced Writing
   
   Course Title
13 Business Finance
14 Consumer Behavior
15 Specialization I
16 Specialization II
17 Communication Skills
   
   Course Title
18 Financial Management
19 Marketing Research
20 Specialization III
21 Specialization IV
22 Specialization V

Concession Policy

- Merit Scholarship for High Achievers
- Concession for Old Students
- Kinship Concession

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NOTE: for further details call Helpline 0800-78608

 
 
 
 
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